Please note – Sport references follow Business
“Having Craig engaged in our business has been transformational – not just for my team and business performance, but in delivering the kind of capability shift in individuals that is fundamental in today’s increasingly competitive environment. His insights and tools offer profound opportunity for change if people are willing to take the step.”
Blair Vernon, General Manager, Strategy & Marketing, BNZ
“Craig Steel’s programmes are not for the faint hearted. They are not designed to help enthusiastic amateurs improve. These are world-class programmes designed for companies who are serious about performance become true international champions.”
Ray O’Connor, Chief Executive Officer, Fonterra Brands Tip Top
“Since completing Craig’s programme four months ago we have achieved the best sales results in our ten-year history. We exceeded our quarterly sales target by 407% and improved our nationwide standing from tenth position to first.”
Derek Fendley, General Manager, Telecom Business Directions TG
“This is without question the best performance improvement programme I have ever encounted.”
Frances Palmer, Managing Director, Telecom Business Directions TG
“Working with Craig has been outstandingly beneficial for myself and my business. Craig’s skills within sport are totally transferable to business where leadership, responsibility and focus are prime requirements.”
Maurice Trapp, Director, Maurice Trapp Ltd
“Completing Craig Steel’s performance improvement programme has definitely lifted our performance. We have tripled our historical growth rate in the past year.”
Mike O’Sullivan, Managing Director, Altex Coatings Ltd
“Craig’s understanding of performance is impressive. This understanding serves him extremely well as a performance advisor for myself and my leadership team.”
Rob Dorey, Chief Executive, Carter Holt Harvey, Forest Genetics
“Craig’s coaching ability and depth of understanding allowed us to achieve the ‘almost impossible’. A major culture change occurred within our company.”
Wayne Minnell, J.V Operator, PlaceMakers
“Craig’s impact on our business has been invaluable. Our sales are at an all time high and our profitability the best it has been in years. I highly recommend any organisation seriously committed to developing the performance of their people take the time to speak with Craig.”
John Cross, Managing Director, Ultimate Motor Group
“Craig Steel’s work is an essential point of difference to how our company does business.”
Darrell Carlin, Principal, Carlin Valenti
“Working with Craig on an ongoing basis provides me with the additional performance tools necessary to succeed.”
David Lewis, Managing Director, VantagePoint
“Completing this programme has definitely given us a competitive edge. There is no doubt the programme will pay for itself over and over again as a result of the improvements we make. We certainly recommend it.”
Mat Wylie & Fletcher McKenzie, Directors, Dynamite Advertising
“Craig’s process has shown us how to think differently. The performance results we have achieved are both impressive and permanent.”
Ray O’Connor, Chief Executive Officer, Fonterra Brands Tip Top
“Craig’s process has given me an exceptional set of tools that enable me to deliver on my potential. The impact these tools have had on my performance is phenomenal.”
Phill Dagger, General Manager, Maven Wines
“Craig challenged our perceptions of what is, or could, hold back our performance. The simplicity, relevance and empowerment of the tools he gave us exceeded our expectations.”
Hugh Morrison, Chief Executive Officer, Arrow International
“Unlike most management training programmes I have seen, Craig’s process deals with the real issues that inhibit performance.”
Robert Laurie, Business Manager, National Aluminium
“The potential for Craig Steel’s work in the business world is enormous.”
John Quirk, Chief Executive Officer, MI Services
“Craig’s programme was immensely valuable and will return us significant long term benefits.”
Steve Joseph, Financial Controller, Altex Coatings (Resene Group)
“The programme was fantastic. I take my hat off to our management team for putting us through it. I think it is the best thing they have ever done.”
Brenda Symes, Sales Representative, Altex Coatings (Resene Group)
“Even though we have a lot of talented people here, Craig has helped us to be better than we would otherwise. People are a lot closer to the business, a lot more focused. We’ve had more than tenfold worth of benefit out of him.”
Colin Spring, Financial Controller, Jenkin Timber
Sport References
“I consider myself extremely fortunate as an elite member of the national swimming team to have had access to someone of Craig Steel’s calibre while living and training in New Zealand.”
Hannah McLean, Swimming New Zealand
“As a top level coach for the past 20 years I have not worked with anyone, sports psychologist or other, who has had the effect on athletes that Craig has had.”
Clive Power, Coach, Swimming New Zealand
“Succeeding at the highest level in sport requires more than just physical ability; athletes have to be equally as strong mentally. Craig’s extraordinary insight and understanding of performance makes this process achievable.”
Ian Ferguson, Coach, New Zealand Canoe Racing
“Working with Craig was an instrumental factor in my return to form”
Claudia Riegler, New Zealand Ski Team
“Craig’s programme is brilliant and offers an incredible insight into the secrets of human performance.”
Stefan Crawford, New Zealand Ski Team / N.Z.S.I.A. Examiner
“Of all the training tools I have ever used, Pro-Sport has had the biggest impact on my performance by far. I consider Craig to have been a key factor in my success this season.”
Glen Tanner, New Zealand Motor Cycle Racing Champion
“Pro-Sport is the most logical and powerful mental training programme I have ever seen. The impact it has had on my top students is dramatic. I highly recommend coaches use Craig’s programme to prepare their elite athletes for competition.”
Robert Rookes, Golf Coach, NZPGA






